Crumbl Flavors This Week: Full Menu & Schedule

Anyone who’s ever wandered into a Crumbl Cookies on a Monday knows the feeling of anticipation — a new menu, a new flavor to try. But with over 800 locations and a weekly rotation that’s as much a marketing engine as a menu, keeping track of what’s available can feel like a part-time job.

Weekly flavor rotation: 6 classic + 4 new rotating flavors each week ·
Number of locations: Over 800 stores across the U.S. and Canada ·
Founded: 2017 in Logan, Utah ·
Price per cookie: $4.50 (approximate, varies by location)

Six permanent classics, four rotating surprises — the pattern is simple, but the execution is where the story gets interesting.

Does Crumbl have different flavors each week?

Yes — and that’s the whole point. Crumbl’s entire business model revolves around a weekly flavor rotation that keeps customers checking back.

• 6 classic cookies are always available: Milk Chocolate Chip, Pink Sugar, Chocolate Crumb featuring Oreo, Brownie Batter, Snickerdoodle, and Celebration Cake (People (entertainment & lifestyle))
• 4 new rotating flavors are introduced every Monday (TODAY (food news desk))
• The menu is different every week except for the classics — no two weeks are identical (Crumbl Cookies (official site))

How many flavors does Crumbl offer each week?

• 10 total: 6 classics + 4 rotating (People (entertainment & lifestyle))
• Some weeks include “Crumbl Thins” on Thursday — a thinner, crispier option (TODAY (food news desk))

Is the menu the same every week?

• No — the classics are permanent, but the rotating flavors change every Monday (Crumbl Cookies (official site))
• Seasonal flavors may return, but no two consecutive weeks have identical rotating lineups (Instagram (Crumbl promo))

Can I request a specific flavor?

• Crumbl does not take flavor requests for the weekly menu, but it runs an annual “Million Dollar Cookie” contest where customers submit ideas (Crumbl Cookies (official site))

The implication: Crumbl’s rotation is a deliberate scarcity play — the limited window creates urgency, and the classics provide a safety net for regulars who just want a reliable chocolate chip cookie.

When Do Crumbl Cookie Flavors Change?

Monday morning is the reset. The exact timing can vary by location, but the pattern is consistent across all stores.

• New flavors are released every Monday, typically at 9 AM local time (TODAY (food news desk))
• Flavors are announced on Sunday evenings via Crumbl’s Instagram, Facebook, and app (Instagram (Crumbl promo))
• The official website updates its “This Week” menu by Monday morning (Crumbl Cookies (official site))

What day do new flavors come out?

• Monday — the menu runs Monday through Saturday (Crumbl Cookies (official site))
• Thin Thursday is the only day-of-week special: Oatmeal Cookie Thins drop on Thursdays and are available that day only (TODAY (food news desk))

What time do flavors change?

• Most stores switch at opening time, usually 9 AM local time (Robertson County Source (local news))

Do flavors change at midnight?

• No, the change happens at store opening on Monday morning (Crumbl Cookies (official site))

The pattern: Crumbl uses a predictable Monday reset to create a weekly buying habit — customers know exactly when to check, and the brand controls the news cycle.

What are the Crumbl flavors this week?

Finding the current week’s menu is straightforward, but the official source is only one of several channels.

• The official Crumbl website (crumblcookies.com) lists the current week’s flavors under “This Week” (Crumbl Cookies (official site))
• The Crumbl mobile app shows the menu and allows ordering (Crumbl Cookies (official site))
• Instagram and Facebook posts announce the lineup on Sunday evening (Instagram (Crumbl promo))

Where can I see the current week’s flavors?

• Crumbl website — “This Week” section (Crumbl Cookies (official site))
• Crumbl app — available for iOS and Android (Crumbl Cookies (official site))
• Local news sites sometimes republish the menu (e.g., Robertson County Source) (Robertson County Source (local news))

How are the flavors announced?

• Sunday evening: Instagram Reel, Facebook post, and app notification (Instagram (Crumbl promo))
• Monday morning: official website update (Crumbl Cookies (official site))

Is there a spoiler site for next week’s flavors?

• Yes — crumblcookieflavors.com and crumblmenu.us aggregate employee tips and pattern analysis (Crumbl Menu (fan aggregator))
• Accuracy is mixed; the official announcement is the only reliable source (Crumbl Cookies (official site))

The trade-off: Spoiler sites offer early access, but they risk disappointing loyal customers who show up expecting a flavor that never materializes.

Why are people against Crumbl Cookies?

For all the loyalty, Crumbl has attracted a vocal group of critics. The complaints cluster around three areas: nutrition, quality, and culture.

• High sugar content — a single Crumbl cookie can contain 50–80 grams of sugar, more than the daily recommended intake (Reddit (r/CrumblCookies community))
• Quality concerns — one Reddit user described the cookies as “tasteless sugar bombs” with “corner cutting” (Reddit (r/CrumblCookies community))
• Price — at $4.50 per cookie, customers expect premium ingredients, but some feel the quality doesn’t match the cost (TODAY (food news desk))

What are the main criticisms of Crumbl cookies?

• Artificial ingredients and preservatives (Reddit (r/CrumblCookies community))
• Lack of nutritional transparency — no calories or macros listed on the website (Crumbl Cookies (official site))
• Cultural controversy: founders are Mormon, and some customers object to supporting a business tied to the LDS Church (TODAY (food news desk))

Is the sugar content too high?

• Many health experts say yes — a single cookie can exceed the American Heart Association’s daily sugar limit for women (25g) and men (36g) (Reddit (r/CrumblCookies community))

Why do some customers complain about quality?

• Several Reddit users report that cookies are often underbaked, overly sweet, or inconsistent between locations (Reddit (r/CrumblCookies community))
• A 2026 Instagram post showed a customer receiving a raw dough center, sparking backlash (Instagram (customer review))

How can I get free Crumbl cookies?

Yes, free cookies exist, but they require signing up for Crumbl’s digital ecosystem.

• Free birthday cookie — available through the Crumbl app when you sign up and provide your birthday (Crumbl Cookies (official site))
• Crumbl Rewards — earn points for every purchase; 100 points = $5 off, and occasional free cookie offers (Crumbl Cookies (official site))
• Referral programs — past promotions have offered a free cookie when a friend orders through your link (Crumbl Cookies (official site))

Is there a birthday reward?

• Yes — one free cookie during your birthday month, redeemable in-store or through the app (Crumbl Cookies (official site))

Does Crumbl have a loyalty program?

• Yes, Crumbl Rewards launched in 2024. Members earn points per dollar spent and get access to exclusive offers (Crumbl Cookies (official site))

Are there referral bonuses?

• Occasionally — Crumbl runs limited-time referral campaigns. Check the app for current offers (Crumbl Cookies (official site))

The pattern: Crumbl uses the app and rewards as a direct channel to customers — free cookies are a hook, but the real value is the data and the repeat visits they generate.

Timeline

Clarity check

Quotes from the community

“The core of Crumbl has become tasteless sugar bombs, corner cutting, and…”

— Reddit user in r/CrumblCookies (Reddit (community discussion))

“Crumbl offers 6 classic cookies plus 4 new rotating flavors weekly. Fresh-baked cookies for delivery, pickup, or carryout.”

— Crumbl official website (Crumbl Cookies (official site))

“I used to go every week, but now I only go when a flavor I really want drops. It’s too expensive to gamble.”

— Reddit user in r/CrumblCookies (Reddit (community discussion))

The tension between the brand’s upbeat marketing and the community’s growing skepticism is the real story. Crumbl’s weekly rotation is a brilliant loyalty mechanic, but it also creates a treadmill of expectations that can be hard to sustain.

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